L'Oréal introduces Mystery Lunch

Diversity and inclusion are very important to L'Oréal. The global market leader in cosmetics organized a Diversity & Inclusion Awareness Day to further advance the issue. In 2019, this included the use of Mystery Lunch for the first time.

With the first Diversity & Inclusion Awareness Day, L'Oréal Germany informed its employees in September 2019 about its numerous initiatives to promote diversity at the Group. This also brought up the idea of connecting colleagues from different parts of the company and promoting exchange across the various business units.

In 2019, L'Oréal will use Mystery Lunch for the first time. Sigrid Westerman, Senior Project & Event Manager Corporate Communications at L'Oréal, co-initiated the event: "We liked the idea of hosting blind lunch events right away. Since our colleagues at L'Oréal France have been using the Mystery Lunch platform for some time and have had good experiences, the decision was not difficult for us. Our already strong lunch culture will be even more boosted by this, with more than 10% of employees signing up quickly."

110 mystery lunches took place on Diversity & Inclusion Awareness Day 2019. New contacts and acquaintances were made across all business units. Sigrid Westerman reports enthusiastic participants enjoyed having lunch with colleagues who had previously been strangers. The campaign was so successful that L'Oréal Germany will continue it next year.